Digital Marketing Channels That Work for Printables
Pinterest Marketing
Pinterest is your printable product’s best friend. Optimize pins with keywords like “printable budget tracker” or “spring planner bundle.” Link pins to blog posts or product pages. Bonus: Pinterest traffic is evergreen.
Email Marketing
Build your list with a free printable or cheat sheet (like your Printable Biz Blueprint!) and nurture subscribers with helpful tips, new releases, and exclusive deals. Your email list will become your most profitable marketing tool over time.
Content Marketing (Blog Posts + Freebies)
Writing SEO-rich blog posts like “How to Use Printable Chore Charts for Kids” helps you rank in Google and provides value up front. Include opt-ins and product links to funnel readers toward your shop.
Instagram Reels + Stories
Behind-the-scenes shots, process videos, and quick tutorials showing how to use your printables work very well. Add a link in bio or sticker to drive traffic to your offer or shop.
Search Engine Optimization (SEO)
Use keywords on your Etsy listings, blog, and even your product titles. Think like a buyer: “Printable Self-Care Journal PDF” will outperform something vague like “Wellness Pack.”
Facebook + Instagram Ads (Optional but Scalable)
Once you have a low-cost offer that converts (like a $7 starter pack or bundle), you can run paid ads to scale. Use lead magnets, then upsell your printables or offer bundles to increase order value.
Analyzing and Optimizing What Works
Don’t just post and pray. Use analytics to track:
- Which pins or posts get the most clicks
- Which freebies convert best
- How many views your product listings are getting
- What your email open and click rates are
- Which products are actually selling
Based on the data, adjust your titles, thumbnails, emails, or pricing to improve results over time.
How to Monetize Your Digital Marketing Efforts with Printables
Here are a few ways to profit once you’ve built your audience:
🛒 Sell Your Own Printables
Design and sell planners, journals, party packs, kids activities, or home management printables.
🎁 Tripwires + Starter Packs
Offer a low-cost product (like your Pretty Little Printables Starter Pack) right after someone grabs a freebie. Great for turning leads into buyers quickly.
🖨️ PLR + Resale Rights Products
Sell done-for-you templates and printables with PLR (private label rights), so others can rebrand and sell them too. This is perfect for other entrepreneurs, teachers, and content creators.
🎓 Courses, Bundles, or Memberships
Once you’ve built up experience, package your knowledge into a digital product or offer printable bundles on a monthly subscription.
Conclusion: You Don’t Need a Marketing Degree to Sell Your Printables
Selling printables through digital marketing doesn’t require a huge audience or a complicated funnel. With a smart niche, strong visuals, and simple, repeatable strategies—you can build a profitable printable business from your laptop (and your couch).
The key is consistency and clarity: focus on one channel at a time, get clear on your audience, and always keep learning what works for your unique shop.
👉 Ready to Start?
Grab the FREE Printable Biz Blueprint and get the exact steps to launch your first printable offer, build your audience, and make your first sale.
Then, check out our Pretty Little Printables Starter Pack — a done-for-you bundle with full resale rights to help you start selling even faster!
